My first business was a side hustle and it was a DISASTER, totally cringe-worthy.
I started with all the starry-eyed optimism of someone who had no idea what she was getting into. And it flopped because I made some critical errors:
1. I chose a business I wasn’t passionate about: While I really liked some of the products made by the company I signed on with, skin care and make up don’t really get me excited. For most of my life, my skin care regime was cleanser + moisturizer topped with a swipe of mascara and lip gloss. The product lines I was selling had toners and serums and primers and foundations and a kaleidoscope of blushes and eye shadows—things I had no clue about and no interest in.
2. This business required an investment of $800+ in product—not to sell but to have as testers and for me to try myself. This isn’t a huge up front investment for a new business, but given my financial situation at the time, it wasn’t exactly a prudent thing to do when I had no idea whether I was actually going to be able to make money from this business.
Confession: I still have some of those products under my bathroom sink.
3. I didn’t take the time to understand what it really took to make this kind of business successful. I didn’t do the research. I trusted the experience of the person who introduced me to the business (a friend who had the absolute best of intentions) and didn’t consider what it would take for ME to sell enough product to make money.
These are the kinds of landmines I’d like to save you from if you’re thinking of starting a side hustle, whether you’re eyeing up an MLM or planning to start something completely independent. Any time you start something new, it’s helpful to have someone who’s navigated those waters before.
I’m wiser and older now and I did eventually manage to create a successful side hustle for myself, which I turned into a full time graphic design business that I ran for 4 years before deciding to switch gears and become a life coach.
So if you’ve been toying with the idea of a side hustle, join my 1 month program that will help you come up with an idea, test it for feasibility, launch it and tweak as necessary. Think what a difference it would make if you could earn some extra income you could squirrel away for surprise expenses or for a holiday away instead of a staycation or to make Christmas a little more jolly and less stressful.
Learn more about the program or register here.